When picking keywords for SEO this heading is the perfect example of asking the right question, or should it read:
How do I get on the first page of Google?
Are you asking the right questions to get your business found?
When researching keywords you should really be researching key phrases as more and more people get specific in their searches in order to get to the right results quicker.
Don’t disguard voice serach either. When people ask questions by voice the search terms are longer, typically 5-6 keywords.
Read this article from Search Engine Land which gives you the stats and some excellent tips.