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The other day I received an email from somebody trying to sell me social media services. The company wasn’t based on the Isle of Man, which would explain why they sent me the email in the first place – if they did then I’d like to think they’d know that social media marketing is one of the things we are very good at!
Or, it could just be that they don’t know how to use email marketing to the best of it’s ability by separating lists and targeting potential customers properly.
But that’s for another post…
Part of the message received is below:
“If you struggle to keep up with all the right social media tools, apps and platforms you are not alone! 87% of small business owners experience total overwhelm when it comes to social media.
And, it’s not just keeping up, but actually knowing what to focus on in order to create solid, measurable results on a regular basis.
Getting social media to work for you can feel like drinking from a firehose – every single day, 24/7. There is just SO much new information flying at you. Yet, your business will be behind if you don’t keep up. ”
The email then went on to sell me social media marketing services, something we certainly don’t need and something we do well for a lot of our customers already… but the message is very true, there is a huge amount to take in. Small businesses in particular seem to think that social media is; A) Free, and; B) easy.
Let me tell you now – It is neither of those things.
Social media is only free if you don’t value your time, but of course if you’re a successful business owner or looking to build a successful business you should value your time more than almost anything else. It’s certainly not easy either, but it could be easier if you had the time to dedicate to learning how to market your business strategically, consistently, with solid measurable results.
So why do so many small business owners fit in to the 87%? Well, you usually embark on setting up in business because you’re passionate about what you do. Let’s say you’re a florist… this is your skill and passion. Why then, would you be an expert at accounting or facilities management? These are just things that come with the territory. If you don’t know the first thing about getting to grips with your books it’s a safe bet that one of the first things you would do as a business owner is to employ or outsource to someone who knows exactly what they were doing. Nobody wants to get in to trouble with the tax man!
The best thing you can do with any other skill that you need to run your business effectively is to learn the basics. This will enable you to ask the correct questions and make informed decisions when hiring a book keeper, accountant or marketing consultant. This allows you to get on with your business, the things you are great at.
We at Rainbeaux Media offer tailored training packages for social media marketing for business. We can train up to 6 staff members at a time in your own office/boardroom over a lunch hour so as not to impact on your day too much. We understand that time is precious and taking too much time out of the day can impact your whole week. Whether you decide to take on your own social media marketing after the training, or use that information to make an informed decision on the correct person or company to outsource it to, is up to you.
For an informal, no obligation chat about your social media marketing, or any other aspect of your design and marketing, do not hesitate to give us a call on 01624 611757